Mission
Identify, champion, and accelerate indigenous climate- and gender-smart business solutions across Africa, with a distinctive role in helping women-powered, climate-smart enterprises move from being overlooked to becoming investment-ready.
Vision
A future in which capital, capability, and narratives increasingly enable more inclusive private-sector leadership, finance, and business solutions that expand socio-economic opportunity, protect the planet, and strengthen Africa’s prosperity.
Value Proposition
Accelerated enterprise growth and practice-based thought leadership, supporting African entrepreneurs, especially women founders, by connecting them to catalytic capital and providing tailored business coaching that builds investable, resilient, climate-smart enterprises. It also generates thought leadership on resilient growth, healing, and impact.
The Team
Carey Bohjanen, Founder of The Rallying Cry, brings two decades of global experience driving strategy, partnerships, and bold leadership at the intersection of climate, gender, and finance. She advises and trains commercial investors, sector champions, and institutional partners across Africa to build resilient leadership pipelines and unlock high-impact capital.
As a master facilitator and leadership guide, Carey strengthens the personal resilience of changemakers navigating complex crises often creating transformative spaces that connect leaders to their purpose, foster deep collaboration, and spark the collective action needed to navigate today’s most pressing challenges.
Magdaline Mbuloh is the Finance Manager at The Rallying Cry, she brings a thoughtful, steady approach to finance and operations, with a focus on helping growing organizations build the kind of financial foundations that can truly support their work.
With 10+ years of experience her work sits at the intersection of financial discipline and day-to-day execution, helping teams make sound decisions, strengthen systems, and keep moving with clarity. She is known for being grounded, dependable and intentional in how she supports both people and process.
Prudence Muchinouta is a Fractional CFO and impact finance strategist with 15+ years of experience in financial governance, fundraising, and ESG integration for mission-driven organizations. She helps businesses and nonprofits build sustainable financial systems and secure funding for long-term impact.
She is also a Subject Matter Expert at The Rallying Cry and an active member of the 2X Forum and Women Leaders in Climate Action Zambia, advancing gender-lens investing and climate finance.
Linda Ndungu is our Administrative Coordinator with 10+ years of experience in operations and administration. She specializes in streamlining workflows, supporting program coordination, and optimizing internal processes.
Focused on efficiency and structure, Linda ensures smooth day-to-day operations, manages competing priorities, and implements systems that drive organizational effectiveness.
Collaborators
Collaborators
Lelemba Phiri, PhD(c), is an award-winning educator, writer, keynote speaker, and gender-lens investor with 20+ years of experience across 10+ African markets.
She is co-founder and partner at ATG Samata, investing in women-led and diverse teams in Southern and East Africa, and has held senior leadership roles including Regional Managing Director for Zoona in Zambia and Malawi, and Regional Asset Manager for a multinational overseeing multiple African markets.
Lelemba champions holistic, culturally relevant leadership.
Lisa Thomas is Co-Founder and Partner at ATG Samata, investing in women-led and gender-diverse businesses in emerging markets. She has 20 years of experience in venture capital, private equity, and operations across Africa, Asia, and the Caucasus, and previously co-founded Vested World and served as Director of Investments – Asia at Equator Capital Partners.
She serves on multiple investment committees and boards, co-founded Advancing Women in Investing (AWI), and has lectured at Northwestern’s Kellogg School and Chicago Booth. Ms. Thomas holds an MBA from Chicago Booth and a BSc (Honors) from the University of Oregon.
Special Advisors
